Monday, February 6, 2012

Marketmix IB Business

Consumer product: A good that was designed to be made for household individuals.Such as Milk or any food product that somebody must have in their daily basis.
convenience goods:A raletivley inexpensive good that people need to make machines work or make sure everything works the way it should.for example:Gasoline or soap
Shopping good
A higher end product occasionally bought by consumers that are usually compared for their appropriateness, quality, cost and features before purchase occurs. Consumers tend to take more time when purchasing a shopping good produced by a business, and they might even travel to buy such goods.

Tangible goods are merchandise that you can put your hands on. Stuff like jewelry, computers, clothing or even CD's are all tangible products.
When you go shopping in a store, everything you place in your shopping cart would be tangible goods.
You can also shop online and add real products to your shopping cart there too. As long as something is shipping to you it will be a tangible good.

 
 
A group of related products manufactured by a single company. For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related. The same company might also offer more than one product line. The cosmetic company might have a special product line geared toward teenagers and another line geared toward women older than 60, in addition to its regular product line, that can be used by women of any age.\
Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle.
Product mix-an organization creates many products and, of course, sells them.So, the product mix is everything organization sells
Good:Any tangible good that consumers must consume to be able to achieve successfull life cycle.


 

Monday, January 23, 2012

best marketing strategies

Using Business Networking As a Marketing Tool
You must always keep your potential customers at the forefront of your mind. What “places”—online or offline—do your customers frequent? When are your customers most likely to be open to receiving your marketing messages? It’s important to know the responses to these questions because the marketing strategies that you choose should complement the when and where of your target audiences. For example, if you run a pet grooming service, you may want to focus on marketing your business at local dog parks, pet stores and veterinarian offices. As for the “when” you may want to time your promotions around the holidays, hand out coupons at dog parks on the weekends or broker a co-marketing deal with the vet when they do reminder mailings to their customers.
Use internet as your source for attracting customer willing to buy your product,The contributor of a market should always consider to make researchers about one country of the area he is surrounded.To be able to achive maximum revenue
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.